ASTA
Yilan, Taiwan→Based in Nuremberg, Germany
Status→Open to work

Hi, I’m Asta
a product designer exploring problems and
shaping creative solutions

View Projects↓
Selected Work04 projects
  • Ricey
    RiceyA one-pot rice cooking guide for life without a rice cookerMobile App · UI Design
    Ricey
    Project cover — Ricey
    Case study / 01 / Mobile App
    “How do you cook perfect rice when you don't own a rice cooker?”

    A student project for CareerFoundry, inspired by the experience of being Asian in Europe — where rice cookers are rare. Ricey guides users through water ratios, timing, and rice types with a clear step-by-step process.

  • FamiSpot
    FamiSpotA web app helping families find the right spot — amenities and allWeb App · Service Design
    FamiSpot
    Project cover — FamiSpot
    Case study / 02 / Web App
    “How do you find a venue that works for a toddler, a grandparent, and a stroller — all at once?”

    A family location discovery web app. I interviewed parents from different cultural backgrounds, mapped their real constraints around childcare facilities, and designed a filter system that puts the right information front and centre.

  • Little Bookworm
    Little BookwormA second-hand children's bookstore for multilingual familiesE-Commerce · Web Design
    Little Bookworm
    Project cover — Little Bookworm
    Case study / 03 / E-Commerce
    “How do you make preloved books feel as trusted as new ones — and help expat families find books in their native language?”

    A UX design project for an online second-hand children's bookstore. The core challenge: helping families update their shelves affordably while supporting expat parents who struggle to find multilingual books to pass on their culture.

  • TaskPal
    TaskPalA student productivity app for planning, tasks, and notes — in one placeApp Design · UI Design
    TaskPal
    Project cover — TaskPal
    Case study / 04 / App Design
    “How do you help students stop juggling five different tools just to stay organised?”

    A productivity companion integrating weekly planning, task management, and quick notes into one streamlined interface. Designed to reduce the friction of scattered tools and help students stay focused and on track.

  • 05
    Redesign ProjectA service redesign studyIn ProgressE-Commerce · Web Design

    This case study is in progress — check back soon.

About

Design begins
with understanding.

I started in the arts and cultural field, where I worked on projects that connect people with stories, spaces, and ideas. That experience shaped how I see design today. To me, design is not just about visuals, but about understanding people, asking the right questions, and making things easier to use and understand.

Now as a UI/UX designer, I explore problems and shape creative solutions by bridging the gap between ideas and users. I enjoy turning complexity into clarity and creating experiences that feel simple, thoughtful, and natural.

Born and raised in Yilan, Taiwan, and currently based in Nuremberg, Germany, I am looking for an opportunity to grow as a product designer and contribute to meaningful digital products. Outside of design, I enjoy observing everyday interactions, spending time with my family, and finding inspiration in small, quiet moments.

ChineseNative
GermanProfessional
EnglishProfessional